Conquent: Without Limits
Conquent: Without Limits
Kristen Fife's Blog

Why Privacy Is Becoming Obsolete

2010-05-01 10:01:33

I just changed my account settings and turned the personalization network off on Facebook. It's been a major hullabaloo that Facebook keeps making these privacy rules and that instead of opting IN to these applications you have to go to an extraordinary effort to opt OUT.

I was listening to my favorite morning radio show, and the DJ and company were talking about it. Now, the Bob Rivers Show has about 5-6 people every morning. Bob, Spike, Joe and Maura are probably all between 40-50. I'm guessing Pedro is in his mid-late 30's and Aric is the youngest on the team. They asked Aric, "do you care about the privacy settings?" His response was "not really."

So this is why I believe privacy is going to become less and less of an opt IN feature in the next few years. I've been studying the Millenials (GenY) from a recruiting/HR viewpoint. We, GenX; the Jones Generation and the Baby Boomers have watched as technology has entered the daily life of the general population over the last twenty years. But let us consider: GenY grew up with computers and video games and cell phones. They don't remember a time before all these wired devices kept them connected to their social peers. The point is, *they don't see a need for privacy.*

As a generation they have built their world electronically. They *like* having things turned on and "fed" to them. They don't *care* about predictive modeling algorithms like Pandora and Amazon recommendations. It means they don't have to put through effort to get things. Read an email? No thanks, send me a text. Short, sweet, and then onto the next thing. They are uber-multitaskers. Is that a good thing? The jury is still out on that, but for now it doesn't really matter. Companies are gearing everything from their marketing and sales campaigns to their job postings to *this* generation, not those of us that already have our spending and activity patterns pretty well set. They are trying to capture market share with a generation that has a very short attention span and wants their information in short bursts, and pushed *to* them rather than then needing to go out and *look* for it.

So those of us that are older and concerned about privacy and the electronic veil thinning more every day had better get ready for it to become even thinner. And make our peace with it or pull over on the information highway.



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Xenia: Re: Why Privacy Is Becoming Obsolete
2010-05-01 21:26:12

I think I will settle for detours :) I spend a lot of time religiously reviewing my Facebook settings. I think it is something of a dangerous assumption, the manner in which Facebook defaults to less rather than more privacy. I just read somewhere that the largest growing group of Facebook users is aged 35-45. Technology is an amazing thing but I still want to control who glimpses into my personal life.


Stacy Brown: Re: Why Privacy Is Becoming Obsolete
2010-05-03 10:59:48

Privacy is a concern as well as the image you're portraying online which is so readily available to prospective employers. I've fallen to the temptation to have fun on the internet that I wouldn't want anyone with whom I have a professional relationship to know about. It is well known that there are certain topics you don't discuss with those with whom you have a professional relationship, such as religion, politics, sex, etc. But if your views are available online they are available to everyone unless you implement strict controls.

Another aspect to this topic is how much influence the GenY will have on our view of online privacy? Will GenY start to feel the pain of their openness or will there be no consequences that make them change their view as they get older?

One last thing, in my arrogant opinion (IMAO...LOL) people are becoming increasingly narcissistic and want more "followers." They want to be heard rather than worry about being prudent regarding their more controversial activities/views. The internet provides an outlet for our narcissism in these social networking groups.

The thought of pulling over on the information highway bites...I'm way to narcissistic to pull over for long.


Kristen (author): Re: Why Privacy Is Becoming Obsolete
2010-05-03 17:16:34

Stacy, I think that from an HR perspective, there will be some repercussions since there are legal ramifications that have not caught up with technological cultural changes. But in general for marketing etc. I think things are going to continue to become more "open" and less private.


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